Winterfresh Polar Ice Print Ad

boycappreview.jpg

Agency: GrafittiBBDO, Bucharest, Romania
Creative Director: Ema Prisca
Art director: Cosmin Simionescu
Copywriter: Dan Stanescu
Photographer: Ginphoto

Nice idea, the problem is that I don’t know if this is spec. or published work.

via

This entry was posted on February 19, 2007 at 6:07 pm and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Winterfresh Polar Ice Print Ad”

  1. Igor Says:
    February 20, 2007 at 11:43 am

    great concept ! and surprisingly romanian ad ! good job

  2. parolamia06 Says:
    February 23, 2007 at 4:53 pm

    Is this original?
    Hmhhm… and what about this?
    http://lodireicosi.splinder.com/post/11095881/E+questi%3F+Gemelli+eterozigoti+di+madri+diverse%3F

    ;-)

  3. eugens Says:
    February 23, 2007 at 4:56 pm

    Hi there, thanks for the comment. First of all, even if the prints do use the tongue in a new and twisted way, the messages of both the prints are different: the ones you put at that website are saying: “if your mouth smells bad here is the solution - brand x gum” whilst these ones say something else: “this brandx gum is so fresh that it will make your tongue freeze and wanting to wear a winter cap”. So the executions just look alike, but are not alike, in my opinion.

Leave a Reply