Onitsuka Tiger - Made of Japan

onitsuka.JPG

A shoe made entirely of small pictures updated in real-time. The pictures are links to japanese sites, hence the punch line: “Made of Japan”. As the pictures change, the color scheme of the shoe changes. Great idea, relevant to the brand, relevant to the target. Concept by StrawberryFrog, developed by the Dutch agency Woodend. Via

This entry was posted on March 26, 2007 at 11:18 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Onitsuka Tiger - Made of Japan”

  1. cat a is not kid a Says:
    March 26, 2007 at 12:56 pm

    rants about advertising, movies, music and literature. or not :)

  2. eugens Says:
    March 26, 2007 at 1:17 pm

    :D

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