McCann news and a great article from James M. Kilts

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McCann Romania won the Vodafone pitch. They got the account again. Read it here.

I’ve just read an article by James M. Kilts, the CEO and President of The Gillette Company. The article was published on the 18th of february, 2004. So it’s not news. But, my god, that guy has some guts! Here’s the title of the article:

“Fuck Everything, We’re Doing Five Blades”

Yup, you read it right. Now go and read the rest of the article, I guarantee you won’t regret it. Heh, if more clients were like this…

This entry was posted on March 28, 2007 at 10:28 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

5 Responses to “McCann news and a great article from James M. Kilts”

  1. blog me Says:
    March 28, 2007 at 8:20 pm

    O decizie importantă

    Nu mi-au plăcut niciodată bîrfele, delaţiunile, minciunile aruncate în spatele oamenilor de la mare distanţă de ei.
    Pe Internet am întîlnit formele astea “de exprimare” în cea mai josnică ipostază a lor: tot felul de derbedei ar…

  2. neve Says:
    March 28, 2007 at 10:29 pm

    This realy is a crazy man, but good crazy!
    Fuck my hairy face, from now on i’ll use 5 blades. This will show her who’s the boss! GG Gillette! :)

  3. eugens Says:
    March 29, 2007 at 10:09 am

    I’m not saying that gillette has good advertising, far from it. But then again, that guys has balls, if he were a brand manager…

  4. cat a is not kid a Says:
    May 2, 2007 at 3:07 pm

    you might wanna see this http://www.shaveeverywhere.com/

    p.s. vezi ca iar ai pus poze prea mari (alea cu animalele) si a picat meniul

  5. eugens Says:
    May 2, 2007 at 3:11 pm

    I knew that site.

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