According to this article, Dr Martens fires Saatchi&Saatchi claiming they didn’t approve these executions and that the agency published them without the consent of Dr Martens. On the other hand, Saatchi&Saatchi London claims they did get approval for 1 (one) placement in 1 (one) magazine. The naive might think “oh well, there was a lack of communication, these things happen”. Here’s what I think. Saatchi&Saatchi London thought they had award material here. Dr Martens didn’t buy the idea. Saatchi&Saatchi insisted for just one placement (enough to permit them to enter the ads to all major award shows), Dr Martens agreed and told Saatchi&Saatchi that if the ads somehow get negative publicity towards Dr Martens, Saatchi&Saatchi will take responsibility/pay. That’s what I think, and it’s all speculation. We, of course, will never find out the truth. But in my heart I’m glad that the obsession for awards (most of the times in detriment of the consumer) and the “let’s do a ghost ad to win an award” attitude finally got someone to PAY and PAY BIG. I don’t think Saatchi&Saatchi doesn’t cry for the big client they lost right about now. As for what I think about the campaign… meh. They tried to hijack Kurt. And we all know Kurt wore Converse, not these :). Poor research. Check out the other executions after the jump. Ads via Read the rest of this entry »
Saw this ad in a Romanian magazine and it instantly reminded me of this one:
Now the products are obviously different (the first one is for a sexual potency drug), but the visuals are awfully similar. If anyone knows the agency that did the Romanian ad, please speak up, I’m curious about it. Do you think this is a copy? I can’t make up my mind.
Agency: TBWA, Shanghai, China
Creative Directors: Yang Yeo, James Lee, Raymond Chin
Copywriters: Sharon Xu, Zhang Yunfan, Nemo Jiang
Art Directors: Kent Lu, Kenith Cao, Congzi Xia
Advertising Agency: Saatchi&Saatchi Bucharest, Romania
Creative Director: Nick Hine
Art Director: Arturo Vittorioso
Copywriter: Jorg Riommi
Published: March 2007
Oh. My. God. That creature is the mother of all nightmares, the silky yet slimy stuff that pours from black skies into little frightened children trying to sleep. And I remember loving the surprises of Kinder so much… But this one definitely has artistic potential
Entries for the “500 wants your ad” competition. Art Directors: Vlad Macarie, Razvan Mitoiu. Copywriter: Eugen Suman. I didn’t make it to the final and I would really appreciate it if you could give me your feedback on them. Thanks, guys.
Posted by eugens
