Spontex - station

station_spontex_press_pr.jpg

Advertising Agency: TBWA\Paris, France
Creative Director: Erik Vervroegen
Art Director: Thierry Buriez, Alexandre Henry
Copywriter: Thierry Buriez

via

it’s pretty nice.

6 Responses to “Spontex - station”

  1. Vlad Says:

    i don get it so be kind and enlight me…

  2. Richard Womack Says:

    THE ITEM IN hand ,she associate’s to a personal experience,felt destructive,yet creative,force’s her passions that she is going out of her mind!
    Is it a sponge or cheese?
    Have Fun.

  3. Joker Says:

    It’s actually a wedge of cheese. She has a husband she loves and adores that actually has a massive problem with flatulence so it is her way of wishing her love well and that she would keep the cheese close to her heart for him to cut it when he would return. ruly a magical piece :D

  4. Richard Womack Says:

    Maybe?

  5. From the street Says:

    It’s a sponge !!

    bad guys, bad comments,

  6. eugens Says:

    heh, of course it’s a sponge. people were just being funny ;). btw, great ad, congrats.

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