So these guys gave their number on a pack of cigarette paper, saying that many of their young consumers are smokers and bla bla bla bla. Of course, this is exactly what it looks like, pizza for when you get the munchies after smoking something that’s not, say, tobacco. Very cool. Click to enlarge.
Advertising Agency: Publicis, Milan, Italy
Creative Directors: Luca Scotto di Carlo, Vincenzo Gasbarro
Art Director: Patrizia Modena
Copywriter: Cinzia Crociani
