Basically, they made a fake Adobe product, sent it to DTP’rs they thought would be good for the job, and waited. It’s a recruiting campaign that got pretty good results. Click to enlarge.
Advertising Agency: 2009, Amsterdam
Creative Director Art: Mischa Schreuder
Creative Director Copy: Ramon Stalenhoef
Art Director: Liat Azulay
Copywriter: Jeroen De Korte
